Egypt
The goal was to increase the number of daily leads by changing the content strategy.
Our strategy was to build an accurate fan base that matches the real market share the brand already has, with different content strategies for each platform. This increased daily leads and inbound calls to the call centre.
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Social Media & MarketingThe audience thought Antifat was a restaurant, and leads were targeted poorly. We repositioned it as a service provider by changing the photoshoot art direction, then used data analysis to improve customer lifetime value, retention and average invoice value.
Social Media & MarketingWe positioned the brand digitally to grow B2C sales and open B2B deals, acquiring B2B clients at a $427.35 acquisition cost with a $13,034 average order value, and lifting B2C average order value by 20.6%.
Social Media & MarketingBrand, wellness, restaurant and seasonal campaigns across Facebook, Instagram and Snapchat, with agreed monthly spend, booking targets and full performance reporting.
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