Egypt
Antifat was using a visual approach that led the audience to think it was a healthy restaurant. Leads were targeted poorly, with Facebook as the main platform, giving a low closing ratio of 1.8% and a ROAS of 2.34.
Our solution positioned Antifat as a service provider by shifting the photoshoot art direction, then used data analysis to measure and improve the performance of all digital activities on customer lifetime value, retention rates and average invoice value.
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Social Media & MarketingWe positioned the brand digitally to grow B2C sales and open B2B deals, acquiring B2B clients at a $427.35 acquisition cost with a $13,034 average order value, and lifting B2C average order value by 20.6%.
Social Media & MarketingBrand, wellness, restaurant and seasonal campaigns across Facebook, Instagram and Snapchat, with agreed monthly spend, booking targets and full performance reporting.
Social Media & MarketingFarm Frites holds 90% of the frozen-potato market in Egypt. We ran two parallel campaigns, re-targeting existing fans and reaching a new segment, with a content sequence from teaser to announcement and a custom high-spend audience for the new products.
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