Asir, Saudi Arabia · 2019
Rijal Almaa is an ancient, remote village in the Asir region of southern Saudi Arabia that once served as a vital trading point. Today it is a heritage site and a growing tourist destination.
The celebration, run by the Saudi Ministry of Culture, celebrates the traditional dress of the Qahtani tribe from Habala, a remote mountain town near the Saudi–Yemen border, known as Saudi Arabia’s “Flower Men” for their colourful headpieces.
The task was to create a unique spectacle that highlights the richness of local history and cultural heritage. For the artwork we used powerful cultural symbols, with flowers and the making of flower bands as our inspiration, moving from inspiration to a visual for approval to the final artwork projected onto the old stone buildings.
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Projection Mapping & EventsFive plus two artworks on two landmark buildings, the Ministry of Interior and the National Archive. A full turnkey solution covering all video and audio content, hardware and expertise, with shows running daily from dusk until midnight for four weeks.
Projection Mapping & EventsWe provided all video projection equipment, expertise and crew for the opening show and the weeks that followed. Drone 3D scanning, local tests and digital simulation solved the scale, shape and reflectiveness of the 170 m × 77 m building. The show was synced with lasers and light show elements and frame-locked for broadcast with real-time CGI.
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